Aurelia Jewels
Timeless jewellery with a modern edge
Aurelia Jewels approached me to elevate their social media presence and attract millennial and Gen Z customers looking for affordable luxury. While their products were stunning, their digital presence didn’t reflect the same level of sophistication.
Increase 38% in Website Traffic
54% Engagement Increase
3.8 Meta Ads ROAS
Goals
Develop a strong, cohesive Instagram and TikTok presence
Increase engagement through storytelling and brand personality
Drive e-commerce sales through social channels
Build community around everyday luxury and self-expression
My Role
Social Media Strategy & Campaign Planning
Visual Content Direction (feed curation & Reels concepts)
Copywriting in a confident, aspirational tone
Influencer Collaboration Management
Paid Social Ad Campaigns
What We Did
Created a 3-month content calendar mixing product close-ups, styling tips, and UGC.
Designed a clean Instagram feed aesthetic using neutral backgrounds with gold accents to mirror the jewellery.
Developed the hashtag campaign #MyAureliaStyle, encouraging customers to share how they wear their favourite pieces.
Partnered with 7 micro-influencers to create lifestyle-driven try-on content.
Ran targeted Instagram and TikTok ads focusing on seasonal collections.
Results in 3 Months
Instagram followers grew by 48%
Engagement rate doubled from 1.9% → 4.3%
Website traffic from socials up 52%
Achieved 4.5x ROAS on paid campaigns
“Our social media has never looked this polished. Olivia captured the exact mix of elegance and modernity we wanted. Not only do our channels look beautiful, but we’ve also seen a direct increase in sales.”
