Frequently Asked Questions

Choosing a marketing partner is a meaningful decision, especially for companies with complex products, long sales cycles, and limited internal bandwidth. This page is meant to answer the questions we hear most often and explain how we work, who we work best with, and what a successful partnership looks like.

If you are exploring whether Propellant is the right fit, these answers should help clarify our approach, our structure, and our priorities. Clarity upfront leads to better work and better outcomes on both sides.

  • We provide integrated marketing support built around four core pillars: website/content, social, search, and email. That includes strategy and positioning, content creation, social media management, SEO and paid search, newsletters, analytics, and ongoing optimization. Everything is designed to work together as a system, rather than as isolated deliverables.

  • Because meaningful marketing work compounds over time. Retainers allow us to build context, maintain momentum, and prioritize our partners instead of resetting with each project. The result is better work, faster execution, and more consistent outcomes.

  • We work best with industrial, manufacturing, and technical companies selling complex products or services. Our clients value clarity, credibility, and long-term thinking over quick wins or trend-driven marketing. But… we have been known to take on an outside the box client now and again. Never hurts to reach out!

  • The early phase focuses on understanding your business, aligning on priorities, and establishing a clear plan. This usually includes strategy, audits, and foundational improvements, followed by consistent execution across agreed channels. The goal is to set direction first, then build momentum.

  • Very flexible. Business realities shift, and our retainers are designed to adapt without starting over. While the overall engagement remains stable, how time and effort are allocated can change as needs evolve.

  • We can do either. Some clients use us instead of hiring additional staff, while others use us to extend the capabilities of an existing team. In both cases, we aim to reduce load and increase effectiveness, not create dependency.

  • Core retainers cover strategy, ongoing execution, and reporting across agreed channels. Specialized work like high-end video production, large website rebuilds, or paid media execution may be scoped as add-ons depending on complexity and effort.

  • We focus on metrics that support real decisions, not vanity dashboards. Reporting is tailored to your goals and typically includes visibility, engagement, lead activity, and channel performance. Each review is paired with clear recommendations on what to adjust next.

  • Absolutely. We regularly collaborate with internal teams, web developers, ad platforms, and other agencies. Clear roles and communication keep things moving without friction or overlap.