Marketing Services for Manufacturers
A full-service marketing partner focused on clarity, credibility, and results that compound over time.
At the core of Propellant’s approach is the belief that marketing only works when it reflects how a business actually operates. Our strategy starts inside the organization, not on a content calendar. We take the time to understand sales cycles, buying committees, operational constraints, and internal realities so marketing supports real decisions, not just surface-level awareness. That grounding allows us to create work that feels credible to technical buyers and useful to internal teams.
Our secret sauce is how we connect strategy, content, and distribution into a single system. Most companies have pieces of this in place, but they live in silos. We design everything to work together. A website informs content. Content fuels social, email, and sales conversations. Distribution is intentional, measured, and adjusted over time. This ecosystem approach means effort compounds instead of resetting every quarter.
Propellant operates on a retainer model by design. Medium to long-term engagements allow us to prioritize our partners, stay aligned with shifting goals, and create a marketing system that improves over time.
Strategy and Positioning
We start by understanding how your business actually works, who buys from you, and why they choose you. From positioning and messaging to content planning and audits, this work creates clarity for technical audiences and long sales cycles. Strategy sets the direction so every downstream effort supports real business goals.
Content and Creative
We turn complex work into clear, credible content that reflects real operations. Video, photography, writing, and web content are built to support sales conversations, recruiting, and long-term brand trust. Creativity is applied with restraint, always in service of clarity and usefulness.
Distribution and Growth
Content only matters if the right people see it consistently. We manage and grow channels like LinkedIn, YouTube, email, and paid media to build visibility with buyers, talent, and partners. Distribution is planned, measured, and aligned with how industrial audiences actually engage.
Measurement and Optimization
We focus on reporting that informs decisions, not vanity metrics. Clear dashboards and regular reviews show what is working, what is not, and where to focus next. Optimization is ongoing, ensuring marketing continues to improve rather than drift.