Hey there. We’re Propellant.
Nice to meet you.
Propellant is a strategy, content, and marketing team built for companies that need to be understood, not just seen.
For nearly two decades, we’ve helped industrial, technical, and mission-driven organizations show up clearly in a crowded digital landscape. That means turning complex ideas into useful stories, building content that actually gets used, and creating systems that compound over time rather than chasing one-off wins.
Our work sits at the intersection of marketing strategy, video production, and distribution. We produce content that works across websites, social platforms, email, sales conversations, recruiting, and increasingly, AI-driven discovery.
Everything we make is designed to be practical, credible, and reusable.
About the Founder
Matt Osterman didn't come to industrial marketing from a boardroom or a brand agency. He came from the factory floor.
He comes from a long line of factory workers and laborers. People who built things with their hands, showed up every day, and took quiet pride in work that most people never thought about. In high school and college, he spent his summers at a paper mill and then a window and door factory, learning how machines work, how shifts run, and what it actually feels like to make something real.
That foundation never left him.
Over the years, Matt built a career at the confluence of the technical and the creative. From directing feature films, building and selling businesses, leading marketing for companies ranging from $50mil industrial manufacturers to early-stage startups. He co-founded an internet service provider that scaled to seven-figure revenue, won over $5 million in grant funding, and was sold to a regional provider. He has lived on both sides of the equation: the operator who has to make payroll, and the storyteller who knows how to make complex work make sense to the right people.
Propellant exists because most manufacturers are doing extraordinary things that nobody outside their industry ever hears about. The craftsmanship is real. The precision is real. The expertise is real. What's missing is someone who can walk the floor, understand what they're seeing, and turn it into marketing that earns trust instead of just making noise.
That's what Matt built Propellant to do. And it's the work he's most proud of.
Meet the Rest of the Team
Taylor Karasch
Taylor does a little bit of everything at Propellant, but most days you’ll find her building the strategies that help our clients have measurable wins.
Fun facts: Taylor has been to the bottom of the Grand Canyon twice, she’s been above the Arctic Circle and experienced five days of no sunrises, and she’s slalom water skiied since she was eight years old.
TAYLOR KARASCH
Graham Peterson
Graham is our video wizard. Give him a camera and he’ll turn anything into a cinematic masterpiece.
Fun facts: Graham loves drinking Yerba Mate, is a musician, and has a cat named Football.
GRAHAM PETERSON
CASSIDY SCHNELL
Cassidy Schnell
Cassidy wears many hats at Propellant. Video editing, graphic design, whatever you need.
Fun facts: Cassidy knows four languages, has survived two triathlons, and loves to travel.