Hey there.
We’re Propellant.

About Us

Propellant is a strategy, content, and marketing team built for companies that need to be understood, not just seen.

We help industrial, technical, and mission-driven organizations show up clearly in a crowded digital landscape. That means turning complex ideas into useful stories, building content that actually gets used, and creating systems that compound over time rather than chasing one-off wins.

Our work sits at the intersection of marketing strategy, video production, and distribution. We produce content that works across websites, social platforms, email, sales conversations, recruiting, and increasingly, AI-driven discovery. Everything we make is designed to be practical, credible, and reusable.

Propellant has spent nearly two decades working across wildly different worlds, from film and entertainment to manufacturing, construction, energy, and technology. That range matters. It gives us a rare ability to translate between engineers, executives, marketers, and real humans trying to make decisions.

We are especially well suited for companies that have outgrown fragmented marketing efforts and want a more coherent, modern approach. Many of our clients know they need to do more outbound, more video, and more content, but do not want noise for noise’s sake. We help them build a narrative and a cadence they can sustain..

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About the Founder

Propellant was founded by Matt Osterman, a filmmaker, writer, and entrepreneur with nearly two decades of experience helping companies grow through digital strategy and storytelling.

Matt has written, directed, and produced internationally distributed films, built and sold multiple businesses, and led marketing efforts for companies ranging from startups to established industrial manufacturers. He has lived on both sides of the creative and operational divide, which shapes how Propellant works today.

That background informs a simple philosophy. Good marketing is not about hype. It is about clarity, consistency, and earning trust over time.

Propellant exists to help companies do exactly that.

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Have questions?
Ready to create Magic?

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