Hearth Café
Local coffee, crafted with care
Hearth Café came to me looking to build a stronger digital footprint and turn their cosy local café into a destination for both locals and visitors. While they had a loyal walk-in base, they weren’t leveraging social media to drive awareness, showcase their menu, or connect with the community.
Increase 38% in Website Traffic
54% Engagement Increase
3.8 Meta Ads ROAS
Goals
Build a consistent and inviting Instagram presence
Highlight seasonal menu items and weekly specials
Increase foot traffic through engaging content
Create a sense of community online that reflects their in-store vibe
My Role
Social Media Strategy & Content Planning
Photography & Content Creation Direction
Copywriting (friendly, warm, community-driven)
Paid Social Campaign Management
Engagement with local community pages and food bloggers
What We Did
Developed a 3-month content calendar combining food photography, behind-the-scenes with baristas, and customer spotlight posts.
Designed a consistent Instagram grid aesthetic using warm tones and rustic textures to reflect the café’s brand identity.
Launched the #HearthMoments campaign, encouraging customers to share their café visits.
Partnered with 4 local food bloggers to create authentic reviews and in-store reels.
Ran geo-targeted Instagram ads to highlight weekend brunch specials.
Results in 3 Months
Instagram followers grew by 65%
Engagement rate increased from 2.1% → 5.5%
Foot traffic up noticeably on weekends, with 32% more redemptions of promoted specials
Ads delivered 3.2x ROAS, bringing in new customers from nearby suburbs
“Working with Olivia completely changed how we show up online. Our socials now feel like an extension of our café—warm, inviting, and buzzing with community. We’ve seen new faces coming in every week who found us on Instagram”
