Glow & Co.
Clean, cruelty-free skincare for radiant, confident skin
Glow & Co. approached me to elevate their digital presence and engage a younger audience passionate about clean beauty. The brand had a loyal local following but struggled to communicate its story and product benefits effectively online.
Increase 38% in Website Traffic
54% Engagement Increase
3.8 Meta Ads ROAS
Goals
Build a consistent Instagram and TikTok presence
Increase engagement and brand awareness
Drive traffic to the e-commerce site
Educate customers on product benefits and clean beauty ingredients
My Role
Social Media Strategy & Planning
Visual Feed & Story Aesthetic Direction
Copywriting with an approachable, empowering tone
Content Production: Carousel Posts, Reels, Stories
Community Management & Influencer Outreach
What We Did
Developed a 3-month content calendar combining product tutorials, skincare tips, and lifestyle content.
Designed a cohesive Instagram grid with pastel tones and soft textures reflecting the brand’s fresh, natural aesthetic.
Launched a UGC campaign encouraging customers to share their “Glow Moments.”
Partnered with 5 micro-influencers to create authentic reviews and tutorials.
Implemented weekly Stories with polls, Q&As, and tips to increase engagement.
Results in 3 Months
Instagram followers grew by 54%
Engagement rate increased from 2.0% → 5.7%
Website traffic from socials up 38%
Paid social ads achieved 3.8x ROAS
“Working with Olivia completely transformed our social presence. She understood our brand instantly and created content that felt fresh, bold and exactly what we’d been missing.”
