Solara Eyewear
Bold sunglasses for everyday style
Solara Eyewear reached out to refresh their digital presence and connect with fashion-forward audiences looking for affordable yet stylish sunglasses. While their product line was trendy, their social media lacked the punch and consistency to match.
Increase 38% in Website Traffic
54% Engagement Increase
3.8 Meta Ads ROAS
Goals
Establish a strong Instagram and TikTok identity
Increase engagement through aspirational lifestyle content
Drive e-commerce sales during seasonal launches
Build a brand personality that feels bold, confident, and fun
My Role
Social Media Strategy & Calendar Planning
Creative Direction for Product & Lifestyle Content
Copywriting (playful, stylish, aspirational)
Influencer Partnerships & Gifting Strategy
Paid Social Advertising
What We Did
Designed a bold, high-contrast Instagram grid aesthetic with pops of neon and sunset tones.
Created a summer campaign, #SeeWithSolara, inviting customers to share their favorite summer looks in Solara shades.
Partnered with 10 micro-influencers and 2 mid-tier fashion creators for authentic try-on reels and outfit inspo content.
Developed Instagram Reels/TikTok concepts including styling tips, “day in the life” POVs, and seasonal trend edits.
Launched geo-targeted paid ads for summer holiday season collections.
Results in 3 Months
Instagram follower growth of 58%
Engagement rate increased from 1.7% → 4.9%
Social-driven sales up 43%
Achieved 4.1x ROAS on summer ad campaigns
“Working with Olivia completely changed how we show up online. Our socials now feel like an extension of our café—warm, inviting, and buzzing with community. We’ve seen new faces coming in every week who found us on Instagram”
