Industrial Strength
DIGITAL MARKETING
Making Magic with World-Class Manufacturers, Fabricators, & OEM’s.
Marketing for Manufacturers Who Build Real Things
Hey Propellant is a marketing and content partner for industrial and manufacturing companies that want to grow revenue, recruit skilled talent, and build long-term credibility. We help manufacturers turn complex work into clear, useful stories that support sales, hiring, and leadership goals.
We work with precision manufacturers, fabricators, industrial service companies, and B2B organizations that sell to engineers, operators, and decision makers. If you make real things and sell to serious buyers, you are in the right place.
Recent Project
Maintecx LinkedIn Growth
We worked with Maintecx to build a consistent, intentional LinkedIn presence focused on visibility, credibility, and engagement. Over the course of the engagement, LinkedIn impressions increased by more than 5,300 percent, total engagement grew by over 4,100 percent, and clicks on content rose nearly 2,800 percent. The result was a measurable shift in how often and how meaningfully Maintecx shows up in front of the right audience, supporting brand awareness, recruiting, and outbound efforts.
Client
Maintecx Machine Tool
Year
2025
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We help manufacturers develop a content strategy that aligns with real business goals, not just posting frequency. From video and photography to written content, we create assets that explain what you do, why it matters, and how you are different. Everything is built to be reused across web, sales, recruiting, and outbound efforts.
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We design and build websites for manufacturers that need to earn trust quickly with technical buyers, job candidates, and partners. Our sites prioritize clarity, search visibility, and usability, turning complex capabilities into clear reasons to reach out. Every build is structured to support sales conversations, recruiting, and long-term growth.
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Social media for manufacturers works best when it reinforces credibility, not trends. We focus on LinkedIn and YouTube to help industrial companies build visibility with buyers, talent, and industry peers. The goal is steady, sustainable growth that supports trust and recognition over time.
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We plan and manage paid advertising with a focus on qualified attention, not wasted spend. Whether supporting recruiting, lead generation, or specific campaigns, we align ads with landing pages, messaging, and follow-up. This keeps paid efforts accountable and connected to real outcomes.
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Email newsletters remain one of the most effective tools for staying top of mind with prospects, customers, and partners. We help manufacturers turn existing knowledge, updates, and content into newsletters that people actually open and read. The result is consistent touchpoints that reinforce expertise and relationships.tion
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Good marketing decisions require clear data, not dashboards for their own sake. We provide reporting that shows what is working, what is not, and where to focus next. Our goal is visibility and confidence, so marketing supports smarter decisions across the business.
Created for Memphis Wood Fire Grills
A Practical System for Industrial Growth
We do not sell one-off marketing assets. We build systems that compound.
Our approach starts with strategy, then production, then distribution. Every photo, video, page, and post is created to work across multiple channels and serve multiple business goals.
That means:
Clear positioning for technical audiences
Content that supports sales teams and recruiters
Video and photography that reflect real work, not stock imagery
Web and SEO foundations that perform in search and AI discovery
Ongoing marketing that builds trust over time
The result is a growing library of useful, credible content that works even when you are not actively marketing.
01
We work as an extension of your team, giving you access to experienced marketing and content support without adding headcount. You get consistent execution and clear thinking, exactly when you need it.
Collaborative
02
We partner through 6 or 12 month engagements so we can learn your business and deliver results that compound over time. Flexible retainers allow priorities to shift while maintaining steady momentum.
Continuity
03
We believe the most effective creativity in industrial marketing comes from reframing what already exists. By packaging real expertise and traditional work in clearer, more engaging ways, we help manufacturers earn attention without sacrificing credibility.